Licensing Models

If you are the owner of the copyright in a work or have the appropriate permission to distribute material on behalf of a rights-holder you have the right to license such work for a particular usage to a third party.

Granting a license to a third party for use of your work permits the end user (licensee) to use such material for a specific period of time within the parameters you have stated in return for a license fee agreed between both parties.  This action allows you to retain control of your work and ensure your material is not used without your knowledge or permission.  Your work can be distributed in different formats such as granting permission for use of the full work, or part of it, or even the right to adapt the work depending on the licensee’s requirements and medium for which you are granting the license.

Licences can be drawn up in various ways, normally through an agreed contract which suits different types of works or collections.  The contract lays out the parameters of the set terms such as license period, permitted usage, territory, fee and any exceptions that need to be taken into consideration. Every license can be adapted allowing the rights-holder the flexibility to protect and retain copyright.

An exclusive or non-exclusive licence for your work can be granted to a licensee.  Stating the licence is exclusive means you cannot distribute your work to another third party within the time period, territory and market noted in the contract.  Granting a non-exclusive licence gives you the ability to sell your work to others which will not impact on any preceding license agreement.

If you want advice on licensing please contact MOCA at

Distribution and rights control

There are several ways to obtain a licence fee or royalty for your copyright work either through a direct licensing model or allowing a Content Management Organisation (CMO) to collect monies due from the copying of your work such as the Copyright Licensing Authority (CLA).

Direct licensing means you or an appointed representative such as a picture or footage library negotiate such rights and grants permission directly with the end user (Licensee). This form of licensing is also known as distributing your primary rights.  The benefits to licensing your work directly with the licensee allows you to retain control, have knowledge of where your work is shown and agree any restrictions on usage you feel necessary especially if you are distributing Rights Managed image material as opposed to Royalty Free.

If you would like MOCA to advise further on licensing please contact us at